‘Fresh: A First Look at New Technology’ has formed a partnership with DISTREE EMEA, EMEA’s premier annual channel event, to showcase new and emerging technologies not yet available in the regional channel.

Participating vendors will have the opportunity to showcase products and services to hundreds of retailers, e-tailers and distributors from across the region.

“This is an incredible opportunity for vendors to generate demand, drive awareness and open up tangible channels for their products within the EMEA market,” said Fred Brown, partner at Sightline Group. “DISTREE EMEA is the ultimate event for retailers, e-tailers and distributors to learn about new products and technologies.”

Vendors wishing to participate in the ‘Fresh’ programme at DISTREE EMEA can find more information and application forms at www.freshnewtechnology.com.  Eligible products for inclusion need not be shipping, but must be demonstrable and represent a new or emerging product for the volume channel in EMEA.

‘Fresh’ is a powerful opportunity for a limited number of vendors to present their products to EMEA’s most powerful and influential channel audience.

The ‘Fresh’ presentations represent a fast moving production showcasing new technology from qualified vendors, offering the region’s leading channel players a ‘sneak peek’ and a chance to discover the hottest new technologies.