Why Sponsor?

Many vendors require assistance to effectively reach the retail and distribution channels in the EMEA region. The potential for business growth is significant, but as in most markets, these opportunities raise some important questions:

• How do I improve my visibility in the region?
• How can I efficiently meet all the decision-makers?
• How do I optimise my sales and marketing strategy in these promising markets?

DISTREE EMEA offers real value and opportunity for vendors that fully understand the value of this region’s booming retail markets..

1. Access the most important retailers & distributors

   Unlike traditional trade shows, DISTREE EMEA is an invitation only event. Only general managers, purchasing directors, department managers, section managers and other senior executives from the channel make it on to the exclusive guest list and are personally invited to attend this highly focused event.

2. Reduce the distance between opportunity and business success

   By putting you face-to-face with the elite managers from the channel, DISTREE EMEA raises your company's profile and visibility within the region and offers faster access to these high-growth markets. DISTREE is the most efficient vehicle to drive your sales through these influential decision-makers. Without DISTREE, you would need to travel to many cities and countries, spending valuable time and money on plane tickets, hotels, and security. Not only will you present your products and technologies to an unrivalled audience, you will also get instant and invaluable feedback from the channel and retail executives who are the true gatekeepers in their respective markets.

3. Understand the market

   DISTREE EMEA is the best place to find out about the real market conditions. With so many top retailers and distributors in one place at one time, it's the fastest and most convenient way to enhance your understanding and appreciation of these markets. You will glean valuable information from multiple sources. DISTREE EMEA is a unique opportunity to gain valuable market information from the people that matter most: enterprise end-users and the partners that supply them

4. Keep informed

   Hear multiple opinions about these markets; to develop your next channel relationships and understand the competitive landscape.

5. Win new customers

   Identify additional and alternative retailers to future proof your channel structure and develop extra routes-to-market.

6. Increase your market share with your current partners

   Spending quality time with current customers can create new orders. Find out which retail partners have opened new outlets or entered new markets. Find out which distributors are expanding into new territories. Get valuable insights into the consolidation trends shaping the channel-to-market. Make sure that you are working through the most effective retail partners and maximising your exposure to your target client audience.

7. Build relationships

   Dedicate the time to listen to your customers in relaxed environment and strengthen your channel engagement. Existing partners will appreciate your appearance at DISTREE EMEA as you demonstrate a real commitment to their market. Successful channel management means building mind-share and spending quality time with the executives that matter. Unlike many events run by a single vendor, DISTREE’s unique invitation only format ensures that the top executives attend – attracted by the fact that they can hold multiple meetings with senior vendor executives and achieve a real return on the time invested.

8. Access top executives

   Maintaining and developing high level contacts within retail & distributor partners can become increasingly difficult as your business grows. DISTREE EMEA provides a social forum and the chance for you to communicate directly with senior retail & distributor executives.

9. Stay ahead of your competitors

   Partnerships and customer relationships can change rapidly. Understand the market forces at work in Latin America and where your partners fit into the bigger channel picture. By participating at DISTREE you will learn more about your partners and their reputation in the market. Take the initiative, improve your go-to-market model and find out what your competitors are doing. Information is power.

10. If I already have partners and customers in the region,
    why should I attend DISTREE?

    When the leading retailers and distributors gather, it is an opportunity that you cannot afford to miss. To stay competitive, you must present your products to the business executives that will make or break your success in the region. Channel loyalties can change in an instant. Stay one step ahead of the market and ensure that your channel strategy drives the future success of your business. Even if you have existing channel relationships, there are many powerful reasons for participating at DISTREE EMEA:

    • For market understanding...stay informed about these fast-changing markets
    • For business...win new channel accounts and increase your market share
    • For relationships...spend time with customers & strengthen your channel engagement
    • For access to top executives...maintain and develop contacts at the highest levels