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© 2020 DISTREE Events

The DISTREE event format incorporates four key elements to ensure that both attendees & exhibitors achieve their objectives and make the most of their time out of the office.

The Right Companies

DISTREE keeps up to speed on what's happening in the channel, and carefully selects the right contacts from the right companies to attend as our guests. 

1. Hosted Buyer Model

Pre-Selection Process

Every person you meet at DISTREE represents either a business opportunity or a high calibre channel contact. The DISTREE recruitment team interviews each attendee to ascertain his or her goals.

Quality not Quantity

No timewasters, members of the public, students or freebie hunters. Just senior channel executives who want to source new products and meet with suppliers.


Unlike many events, the DISTREE show floor is a low key affair. No massive stands with legions of support staff - just a simple set up  with the products and key executives

Your Agenda

All attendees are allocated a personal account so they can build their own agenda, access essential resources to maximise their time onsite at the event.

Meeting Focus

60% of the agenda is dedicated to face to face meetings between exhibitors and attendees. Delegates attending DISTREE can focus on meeting potential customers and getting 'hands on' with the latest tech.

2. Business Friendly Format
3. Pre-Scheduled Meetings

Face to Face Meetings

20 minutes long and pre-scheduled in advance, this is one of the most effective ways to interact directly with potential business partners and existing customers.

Online Planning System

Thanks to our sophisticated web-planning tool, all of exhibitor and attendee meetings are carefully planned, scheduled and optimised prior to your arrival at the event.

Onsite Support

The DISTREE team ensures that meetings take place on time. Full service support is available to participants should the need to re-schedule a meeting arise.

Market Intelligence

DISTREE EMEA incorporates a comprehensive programme of workshops, keynote presentations, product launches and channel announcements into the agenda.

Expert Views

Over 3 days, delegates at DISTREE EMEA can access specialised sessions ranging from M&A activity in Europe through to which product categories are set to be the next hit.

4. Channel Insights

Latest Trends

Hear from global market research houses as well as from local leading channel consultants and thinkers with the latest market insights and channel intelligence.

23-25 February 2021 | Monaco