The latest Retail Distribution Report from Futuresource reveals that online retail will take a record share of retailer sales across all channels in 2020.
Mass merchants, CE specialists and other traditional retailers are also witnessing a rise in online purchases. Physical retailers that have been able to quickly implement a multi-channel offering have benefitted significantly, retaining loyal customers, and often offering more timely delivery or collection methods than pure online retailers, due to an existing physical local presence. Pure online retail has however benefitted most during 2020, with its share of CE3 retail value growing from 21% in 2019 to 25% in 2020.
With shoppers increasingly switching from the high street to online, brands are compelled to innovate their consumer sales approach. Some are taking a more direct approach, and the latest Futuresource report cites examples from Samsung, Xiaomi and Huawei for launching experiential stores to better promote their product ecosystems vs the traditional approach of selling their products by category via retail.
For more information about the Futuresource Retail Distribution Report click here