ROCCAT boosts global brand awareness with new partnerships

Gaming peripherals brand ROCCAT has confirmed deals to supply esports outfit Gen.G with gaming accessories as well as an exclusive mouse and keyboard partnership with the League Championship Series (LCS).

Esports organisation Gen.G has teams based in China, South Korea and the US, and has partnerships in place with brands such as LG, Mercedes and Puma.

Juergen Stark, Chairman and CEO of Turtle Beach Corporation (parent company of the ROCCAT brand), commented: “We’re extremely excited to be extending our esports partnerships to Korea with Gen.G Esports – one of the most well-respected esports organisations in the world. We’re growing our business in Korea and can’t wait for the teams, their fans, and gamers in the region to see why ROCCAT is fast becoming one of the most sought-after PC gaming accessory brands.”

The LCS is North America’s largest esports league and third most popular professional sports league among young adults in the United States.

This is a great moment for ROCCAT. I started the brand because I wanted to create better-performing PC accessories that enabled PC gamers to win more, and because I knew these gamers would create a passionate community of fans,” said René Korte, ROCCAT Founder and General Manager of PC Products at Turtle Beach.

League of Legends players and fans are some of the most ardent in all of gaming, and the opportunity to integrate and introduce the ROCCAT brand to millions of LoL fans, and to collaborate and meaningfully deepen their connection to the game they love is an honor and a privilege.”

More details about ROCCAT’S latest announcements can be found here

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