Flixmedia, the global leader in A-Commerce for retailers and brands, today shared the results of a two-month, dedicated Home Appliance Category test, focusing on the sales uplift impact of the Point & Place AR shopping platform on major UK retailer DixonsCarphone.
The test, deployed on the currys.co.uk website, ran across a range of products in the Home Appliance Category including; Fridge-Freezers; Ovens, Dryers, Washing Machines, and Dishwashers. Test results showed that 9.73% of shoppers who clicked on the Point & Place button from Home Appliance product pages, placed a product in AR in their home.
On average, across the Home Appliance Category, test results showed that of the shoppers who viewed products in Point and Place and placed a product in their home in AR, 65.03% returned to the currys product page and added to cart. In contrast, shoppers who did not use Point and Place, the test recorded only 6.13% of shoppers added to cart.
Stuart Ramage Online Trading Director of Dixons Carphone commented; ‘Not only are we seeing encouraging add to cart rate impacts on our home appliance products, but we are also seeing a reduction in returned items in the category as well.’
Oli Lacigova Chief Operating Officer at Flixmedia commented; ‘Point & Place is the world’s most popular AR shopping platform for brands, retailers and shoppers. With the impressive results from one of Europe’s biggest retailers, we are thrilled that the hard work and investment in the technology is perfectly placed to reduce the ‘imagination gap’ for shoppers when shopping online’.
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