Premium US cable brand Austere extends global channel reach with Australian distribution deal



Earlier this month, Austere signed a distribution deal with CE & audio distributor Active Australia. Austere manufactures high end HDMI and audio cables as well as a number of clean products for electrical devices such as laptops and TVs.


Austere has also bolstered its US distribution network through a recent agreement with O’Rourke Sales Co to meet increasing consumer demand. The design lead brand has a growing presence in the European and Middle Eastern markets, selling through retail and e-tail stores such as John Lewis, bol.com, x-cite & jumbo.


According to research analysts Technavio, the home theatre market looks set to recover from the covid-19 hit to global sales and grow by USD 2.87 billion (2020-2024), accelerating at a CAGR of over 4%.


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